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The Schawk of the new!
By Stuart Hoggard
Size: A4
Extent: 9 pp
Type: Monograph
Language: English & Chinese
With its roots as a pre-press and flexo-plate ‘trade-shop’ the US NYSE-listed Schawk Inc has reinvented itsef into becoming “one of the world's largest independent brand image solutions companies. The Company delivers a broad range of digital pre-media graphic services through 169 locations in 13 countries across North America, Europe, Asia and Australia.
The Company designs, creates and manages image and text for reproduction to exact specifications for a variety of media, including packaging for consumer products, point-of-sale displays and other promotional and advertising materials. These services provide a vital interface between the creative and production processes and assure the production of consistent, high-quality graphic images” according to the company website: http://www.schawk.com
This company profile is the result of an exclusive face-to-face interview with company President and Chief Executive Officer, David Schawk by our Publisher, Stuart Hoggard in 2001.
Although a little dated, it provides David Schawk’s unique perspective of the package production industry which he and his company have pioneered, and of the revolution in pre-press which the company has driven back up the value-chain to encompass design, brand management and brand consultancy among other packaging related services.
Under the stewardship of David Schawk, Schawk Inc has become a Fortune 500 company.
About this edition
This Company Profile was originally published by EP Resources Pte Ltd in English and Chinese in its now out-of-print magazine Flexo&Gravure Asia Pacific in 2001, and is exclusively reproduced here in electronic format to a wider audience for the first time.
Also Included is a bonus report of the company’s installation of a KPG Approval proofing system in its Malaysian facility.
Who should read this report?
• Brand Managers
• Print Buyers
• Colour Separation Management
• Package Brand Consultants
{simplecaddy code=PWA-Tech-2001}
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