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Multi National Corporations have distinct commercial advantages when they come to buy packaging. Understanding how the MNCs approach their packaging procurement can assist local brands and package suppliers compete in the marketplace.
How do MNCs make package buying decisions? Who makes the decision?
How do they negotiate? How do they expect quotes to be drafted
What do buyers like & dislike
What are the deal makers & breakers?
What will be in the contract? How to extend & expand the deal?


1 PBIA May2015 web


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