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PackWebAsia.com

Monday
May 12th
Promotional Opportunities
By S Hoggard   
03 January 2006

There are a range of promotional opportunities available on Packwebasia.com which can be customised to suit every purpose.

Because PackWebasia.com is a DAILY news service it is structured, like your Daily Newspaper, into Sections and Categories each with an individual Front Page which allows maximum placement opportunities to target specific market segments.

For a list of available Sections and Categories see Archive Menu (right)

 


Promotional Opportunities:

Advertising


ADVERTISING Banners come in four different sizes to suit your campaign and budget, they are ideal for Brand Reinforcement, Announcements of New Businesses and Events.
Banners link to your corporate Home Page or to specific pages inside your website.

Banners can be placed on the Front Page or on any of our Section Pages.
They are totally targeted to your market segment, for example:

  1. A Bio-plastic application could be placed in the “Legislation & Environment” Section and be seen on every Article Page of that Section ONLY.

  2. A Conference or Exhibition might be shown on the Front Page (Home) and the Events section.

 In that way you have the flexibility to choose the most effective campaing with high brand visibility and maximum ‘eyeball traffic’

Banner advertising space is sold on the following basis:

3-month

6-month,

annual (1 year) basis

Note the actual content can be changed for specific campaigns or announcements. 

apf_banner.gif

 

 

 

   
See examples: Above & Right

Size 

  • Full Width Banners: 564px X 100px

  • 2 Column Banner Links: 370px X 100px

  • 1 Column Banner Links: 178px X 145px

  • 1 Column Skyscraper: 178px X 500px

Format

  • Static ads:  gif or jpg - 72dpi

  • Animated Gif

Advertorial

ADVERTORIAL Press Releases are time-tested as the most effective way of communicating more detailed information to our readers and are ideal for:

  • Detailed Descriptions of your Event

  • Product Announcements

  • Profiles of your Asian Sales Office.

Google-style links

Our Readers have ready access to Advertorials since they appear on the day published as "ad-text" links - headline, introduction text, read-more link in the column on the Front Page - see example on the right "Advertorial Links" (renamed here for clarity).

Readers can also access your Advertorial through the Equipment & Supplies menu 

Note: Let’s not get confused here, between the difference between News and PR Advertorial – it may seem like a fine line but its quite simple:

NEWS: When your company:

  • Launches a Take-over or Merges with another – that’s News!

  • Opens a plant in Asia – that’s News!

  • Appoints a new Agent, Dealer, Regional Manager – that’s News!

  • Develops new packaging design or fromat – that’s News!

If you have News to share – click here

PR Advertorial: When your company is trying to sell something - ie:

  • Launches some new equipment/materials/software etc – that’s Advertorial!

  • Sells or installs some new equipment/materials/software etc – Advertorial!

  • Promotes an event – that’s Advertorial!

There are two main Section areas to choose from:

  • Equipment

  • Supplies

  • Events

Though we are flexible enough to create specific categories for your news.

 

Since Advertorial Press Releases are of lasting interest to our readers there is NO Time Limit - your Advertorial will remain accessable to our readers - posted and archived on PackWebasia for all time!

  • Text Length: 1,000 words (maximum)

  • Format: MS Word (or similar) - please do Not use MS HTML formated doc.!
  • Images: 3 maximum

  •     Format: 72dpi  

  •     Horizontal: 470px wide

  •     Vertical: 270px wide

Video


The most interesting innovation brought about by the internet is the ability to deliver Video promotional material directly to our readers'

computer.

At PackWebasia.com we pride ourselves on being at the cutting edge of Packaging publishing, and are now able to offer you the

opportunity to deliver streaming Video.

 

The possibilities for promotion are endless:

  • That corporate Video which only ever gets seen during Exhibitions

  • A customer-walk round of your new machine?

  • A more detailed explanation of a new feature?

Just HOW could you employ our technology to deliver your message to our market in the most cost-effective way? Let your imagination and creativity loose - Contact Us with your ideas now - if it is technically possible (and not illegal) we'll give it a try.

Videos can be placed in any of the Right Margin positions:

  • 2 Column (top): 300px wide

  • 1 Column (below): 250px wide

  • OR embedded in your Advertorial Press Release!

Note: It is NOT necessary to pre-detremine the Video dimensions, our systems automatically convert to the size required

Format: Highest Rezolution: Quicktime or Windows Media

Length: 2 minutes is a comfortable length for streaming video. If you need to, we can deliver longer Videos, let's discuss it. 

 Video ads are sold on a

  • 1-month,
  • 3-month,
  • 6-month
  • annual basis

The content can be changed for specific campaigns.

{/slides} 

Video


  Test

  

 

Employ our technology to deliver your message to our market in the most cost-effective method:

Contact us NOW to plan your campaign Here

 

Live Readership Data

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